Joaquín Xaudaró

THE GOOD PEOPLE

04 APR — 16 SEP 2018

Currently

Throughout all history of the Spanish humour, there is no other cartoonist that has enjoyed his popularity while he was alive than Joaquín Xaudaró (City of Vigan, Philippines, 1872 – Madrid, 1933). His humour, generally based on word games and his ability to captured the face and gestures of the good people, has made him a magnificent documentary maker of the 20TH century first decades. Thus, we believe that this is attested with a hundred and a half drawings which we have used to summarize his career.

The exhibition starts by showing his works for Blanco y Negro magazine but also for the successive publications of the company, such as the ABC newspaper, the satirical weekly publication called Gedeón and the children supplement Gente Menuda.

However, ten years later he decided to leave everything behind to try his luck in Paris and live closely the mythical bohemian of the city. Despite of not achieving the success he expected, he continued to cooperate with Prensa Española.

In 1921, he understands that he is being forgotten as well as a new generation of cartoonist with more avant-garde criteria is emerging, so he decided to come back to Spain. Thanks to his weekly joke publication in the ABC newspaper, from that moment to his death, a popularity that he would never had imagined.

Now, he has his own personal style and has also improved his ability to capture in a few strokes the idiosyncrasy of his contemporary people, who belong to all social classes and are treated with tenderness without any sign of acrimony. Furthermore, Torcuato Luca de Tena understands immediately that the puppy he often places in his strips is something to take care of and he tells the artist to use it in all of his works. Joaquín Xaudaró never imagined the renown his dog reached, becoming an important source of income, due to its commercial launch as a jewel, toy, cut-out toy and publicity campaign.