Ramón Gómez de la Serna

Ramón Gómez de la Serna. Greguerías is the catalogue of the exhibition created by Museo ABC for Instituto Cervantes. The exhibition travelled to its european centers in: Prague (Czech Republic), Varsovia (Poland), Paris, Toulouse (both in France) and Brussels (Belgium).

Ramón Gómez de la Serna, from 1930 to 1936, signed «Greguerías», a weekly section of the  magazine Blanco y Negro.  It was both written and illustrated by him, an extension of the creative and versatile character of the great artist Gómez de la Serna. Ramón was a prolific writer of the so called «Generación del 14» who in spite of having published a hundred works among essays, theatre and biographies, is specially popular for its «Greguerías». A new genre that Ramón Gómez de la Serna described as «humour + metaphor».   having created the Outcries, a new genre that he(it) itself defined as «humor + metaphor». The Outcries shape a set of notes that enclose a conceptual pirouette and has written over a hundred books including essays, theater, biographies and its specially popular «Greguerías». The «Greguerías» shape a series of notes that hide a satiric metaphor, they enclose a conceptual pirouette, but it is much more than a simple joke of self-criticism (typical of the Spanish humour), it is a new genre and the result of the spirit of a wild and Modern artist.